Khabar Fast Branding
Khabar Fast is a New Delhi based, Hindi News Channel catering primarily to the suburban and rural parts of North India.
Khabar Fast approached Bored Markers to design its brand identity to make it more contemporary and give it a look that suited their aim to become a News Channel that had a pan India reach.
What we did
In our research we found that while news audience wanted to see the news that was relevant to their day to day life, they also want the brand they watch to have a global outlook.
The distinctiveness and style tried to appeal to the channel’s own character. The color palette and typeface were chosen for their striking effect.
Ever Since Bored Markers took over our rebranding Khabar Fast has reached new heights
– Suresh Chopra, CEO, Khabar Fast