Lighthouse India is an initiative through which the World Bank is supporting knowledge sharing and transfer on key development issues. It supports sharing of good practices, peer-to-peer networking across the states in India.
Bored Markers collaborated with World Bank to create a sub brand identity and brand guidelines for Lighthouse India.
We developed a bespoke logotype for Lighthouse India as a product of World Bank, that delineates the facilitation of systematic knowledge sharing across states.
What we did
Two main versions of the logo are positive and negative logos for light and dark backgrounds accordingly.
The negative version of the logo is achieved by replacing the dark blue color with white.
Secondary logo variations:
These are the Lighthouse brand colours, which consist of two hues of the blue colour and one vivid orange colour.
The orange can be used to highlight text, links and buttons.
Andes bold is the main font for Lighthouse brand. It has been used in all caps to form the logo unit.